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Jan 27th, 2023

Thrivent Financial is an A++ rated company that sells robust Long-Term Care Insurance policies in all 50 states. Both pay-as-you-go and single premium up-front payment options are available.

Why some of our clients choose Thrivent over others...

As independent agents, we are fortunate to work with almost ALL of the major insurance companies. We provide comparisons between Thrivent and their peer companies Mutual of Omaha, National Guardian, NY Life, Northwestern Mutual, and more.

Those that select Thrivent do so because they may have an affiliation with a church-based agent in the past. After all, Thrivent is a non-profit Chrisitan insurer. Their structure is known as a Fraternal Insurer meaning they cater to a specific group of people with a common bond. They are required to also conduct charitable work and be non-profit. There are dozens of fraternal insurers in the United States, and Thrivent is one of the largest.

Thrivent has very competitive rates and features available including:

  • Multiple options for Inflation Protection riders.
  • Shared benefits riders for couples.
  • Lifetime premium payment options OR 10-pay premium options (rare!)

Thrivent Financial is now selling Long Term Care Insurance once again.  Thrivent, a non-profit Minneapolis-based company, announced welcome news for the Long Term Care Insurance industry in October 2012.  The Thrivent LTC policy will compete with many other private-market offerings, and has a fairly standard set of options for those planning for the risk of Long Term Care.

Thrivent (formerly AAL) is an insurance company marketed primarily to Lutherans.  If you're one of the 2.5 million American members who is part of a Thrivent chapter, and you're considering LTC coverage, you may want to compare the Thrivent offering with insurance policies from other carriers.  That's our primary business here, and we encourage all consumers looking for this type of coverage to shop around.

Long Term Care Market Re-Entry Not Unprecedented

Thrivent originally sold Long Term Care policies earlier in the decade, but exited the business in 2003, citing difficult business conditions.  Fast forward to 2012, and Thrivent sees a healthier market, which for an insurer means higher premiums.  Transamerica did a similar about-face in 2010 and re-entered a market it had lost interest in during its first stent in the business.

In the case of Transamerica, they have evolved their offerings over time, and in late 2012 stopped offering riskier benefits like Unlimited/Lifetime benefit payouts, and premiums that only last for ten years.  In addition, other insurance carriers have been paring back the more generous benefit options they offer.  As a result, consumers are still able to find significant value, but at a higher cost than before.  For the premium rate-payer, this may not seem like a healthy market, but it is more sustainable pricing for the long term, which actually is beneficial to all policyholders.

State of the Long Term Care Insurance Market

With Thrivent re-entering the market, consumers are served by another strong competitor vying for their valuable Long Term Care Insurance dollars.  Since 2008, several major insurers had exited the market, including Allianz, MetLife, CNA, and Prudential.  Carriers facing less competition have increased the price new policyholders pay, leading to the market opportunity that Thrivent clearly sees and is looking to capitalize on.  If you're shopping the market, why not take a moment to Compare Long Term Care options right here on our site.  The variance in pricing from one insurance company to another can be large, as can the financial ratings of the insurers.  Our comprehensive package includes information on all of these things.

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